Digital Trust & Advisory

Building Trust
in a Digital World

I help organisations navigate digital transformation, build trustworthy systems, and nearshore software development to Bulgaria — with 25 years of hands-on experience to back it up.

Jeroen van Hertum — Digital Trust Expert

Services

Whether you need a trusted advisor, a critical voice in the boardroom, or someone who can stand on a stage and make Digital Trust compelling — I bring deep expertise and a network built over two decades in the field.

Nearshoring Advisory

Bulgaria is one of Europe's best-kept secrets for software talent — and I have been building teams there since 2004. I help companies assess, set up, and run nearshore operations that genuinely deliver: the right structure, the right culture, and a network I have spent 20 years building.

Digital Trust Audit & ISO 27001

As a former CISO with ISO 27001 implementation experience, I assess how trustworthy your digital organisation actually is — and I help you fix the gaps. This covers security governance, information management practices, certification readiness, and the organisational culture behind it all.

Digital Transformation

Digital transformation fails when it becomes a technology project. I advise organisations on the people, processes, and decisions that make change stick — connecting strategy to execution with the clarity that comes from having done it across dozens of companies over 25 years.

Keynote Speaking

I speak on Digital Trust, AI and accountability, nearshoring, and the practical realities of building trustworthy organisations. My talks draw on real experience — not frameworks — and are aimed at decision-makers who want substance over slides.

Board Membership

With 8 years as a board member at Strypes and active roles in the Dutch Bulgarian Chamber of Commerce and Dutch Tech Bulgaria, I bring the governance perspective of someone who has sat on both sides of the table. I offer independent board membership for tech and transformation-focused companies.

Thoughts on Digital Trust

These are crazy times. AI is accelerating everything, and the question of who — and what — to trust has never been more pressing. I write about Digital Trust from a practitioner's perspective: honest, practical, and without the buzzwords.

Cyber Resilience

Maritime Is in the Risk Zone. The Fix Is Not Exotic.

ENISA's NIS360 report puts maritime in the NIS2 risk zone. Gas shows the way out: information sharing and risk management. Why Black Sea ports should compete commercially and cooperate on resilience.

September 24, 2026
Podcast · Episode 1

Does Your Business Deserve the Trust It's Asking For?

You already pay for trust — and your customers have no idea. In episode 1 of The Digital Trust Podcast, Kristiana Kuneva asks the question every business leader should be asking themselves right now.

September 5, 2026 · Watch
Digital Trust

The Trust Leap: Why Every Click on Your Platform Is an Act of Faith

Rachel Botsman's insight stopped me: "Trust is about giving someone the power to disappoint you." Every submit button on your platform is a trust leap. Are you ready for it?

March 8, 2026
Digital Trust

The Trust Stack: Why Your Users Fall Off Before They Reach You

Rachel Botsman calls it the Trust Stack. Your users need to trust the idea, the platform, and the provider — in that order. Break any rung and they're gone.

February 17, 2026
Transparency

Digital Trust in Action: How We Run a Trustworthy Company

At Sourcelab, transparency isn't a buzzword — it's Monday morning. Every week, our entire team sees the scorecard: revenue, pipeline, client satisfaction. No filters.

February 24, 2026
AI & Trust

AI on Rails: Who Owns the Liability When AI Writes Your Code?

AI writes entire features in minutes. But when AI-generated code has a security flaw, the AI isn't liable. You are. Here is what we are doing about it at Sourcelab.

March 3, 2026
Resilience

Things Go Wrong. Are You Prepared? The Case for Redressability

One day I was windsurfing. My partner was at sea. And our servers were down. That is when I learned: you cannot prevent all problems — but you can be prepared for them.

February 10, 2026

More articles on the way — follow me on LinkedIn to be notified.

Jeroen van Hertum

25 Years. One Constant Thread.

I started as a developer in the Netherlands, co-founded Sourcelab Bulgaria in 2004, moved to Sofia in 2010, and have spent the years since working at the intersection of technology, trust, and leadership. My oldest client relationship is 25+ years old. That is not retention — that is what trust looks like over time.

Read My Story →

Want to Talk?

Whether you need advisory support, a speaker for your event, or an independent voice in your boardroom — I am always happy to have a conversation.